Hello 👋

I’m officially in the “been a professional designer for over 10 years” club, and I have had a lot of different labels throughout my career. The constant is that I love crafting experiences. 

The things that get me most excited are designing for human connection, creativity, growth or behaviour change; an opportunity to learn something new; or anything for a truly good cause.

I’m a Senior Product Designer with a background in UI/UX and visual design.

My design career kicked off in 2011 designing websites as a graphic designer. In 2017 I went back to uni to study UX and formalise my path into digital experience design, focusing on UI and UX for the next 4.5 years at IAG. I was lucky there to gain a huge range of experience, from discovery research for new venture ideas to detailed interaction design for major brand design systems. I made the shift to product design in 2022, joining Mable. I have loved bringing more strategic product research and thinking into my remit in a scale-up environment, while delivering agile end-to-end product design solutions.

I’m comfortable ideating on strategic opportunities; testing concepts and high level user experience flows; or crafting pixel perfect components and screens.