Site audit
I completed a current site audit and mapped the information architecture.

Customer research
I conducted interviews with people who were both familiar and unfamilar with the Newsroom to gather their feedback using it.

Analytics
Checking current site performance analytics.

Stakeholder research
Interviews with the content producer team to discover their publishing journey and painpoints.

Competitor review
Analysis of competitors and similar size adjacent businesses media pages.

Synthesis
I synthesised insights from customer interviews into key themes.

Hypotheses creation
I created a list of testable hypotheses.

Personas
High level goals based personas for our key audience groups.

Information architecture
I worked with our BA and key stakeholder to define the information architecture and understand requirements.

Prototype and test
I created two mid-fidelity prototypes to test key hypotheses and usability in testing sessions. The prototype was iterated on and tested until final wireframes were approved.

MVP definition
I worked with our stakeholders, developers and PO to create a prioritisation matrix and define MVP.

Visual design
IAG did not have a current design system or established components so I was able to put forward colour usage, type hierarchy and component foundations following the brand guidelines.

Creating a component library
I built out all the components and patterns in Figma.

Developer handover
Handover to our frontend developer team was completed in Figma with tickets created in Trello.

Frontend development
Development was completed using Trello to track progress and complete design QA. Our testers would then run detailed checks across all device types and breakpoints.

Backend development and CMS
I worked with our backend developers to define how much control we would allow content editors to have in the CMS, and ways we could make it as user friendly as possible.