IAG Newsroom redesign
Enhancing IAG’s communication effectiveness
IAG is the largest general insurance company in Australia and New Zealand, selling insurance under many leading brands.
Challenge
Enhance IAG’s communication effectiveness through the Newsroom to make it easier for media and stakeholders to engage with the strategy and work.
Objectives
Redesign the Newsroom to make it more usable and engaging.
Create more flexible templates and options for publishing stories via the CMS.
Make it easier for stakeholders to share stories with their networks.
Improve options for media to engage with IAG and find the information they need on breaking news.
Role
Lead UI/UX
When
2020, 3 months
Team
I worked with a PO, developers and business analysts.
Discovery
Site audit and IA
Understanding the current state.
Discovery interviews to understand various stakeholder needs and create proto personas
Interview synthesis and key themes.
Proto personas to help frame design concepts
Creating wireframes and a prototype for usability testing
Outcomes
The updated Newsroom is easier to navigate, enhances engagement and time on page, and caters to media stakeholders.
A more engaging Newsroom
Updated visual design for digital to align the Newsroom to the IAG brand guidelines. These styles were then fed into Chroma to include IAG in the broader design system.
Defined and documented visual design
Simplified and flexible CMS template for corporate affairs to publish stories with a variety of common templates like corporate affairs or interview pieces.