Approach

Onboarding to scenario thinking
The four climate change scenarios were outlined using the Oxford Scenario Planning approach and input from 70 IAG EGMs, EMs and external partners.

Understand
Outlines had been created as a timeline from 2020 to 2030 with key events, their impact, societal patterns and mental models. I was required to immerse myself in these excel spreadsheets to gain an understanding of each world.

Research
A broad look into how other businesses have presented and communicated scenarios thinking to gather inspiration.

Re-brief
I created a re-brief in collaboration with key stakeholders to align on specific project objectives and frame creative thinking.

Workshops
I ran workshops and collaboration sessions to think big on creative ideas and then pull back to three viable options to pitch to our stakeholders.

Ideation sessions
I facilitated workshops and ideation sessions with key team members to build out the foundations for each world including character, tone and values.

Scenario identities
I created style tiles and visual identities for each scenario based on the foundations, while keeping everything linked to the IAG brand.

Draft stories
We created story outlines for our characters and started shaping ideas for how their worlds would be presented.

Prototype and test
Low fidelity experience created and tested with a small audience to validate our concept.

Thirty-two interactive objects
We created objects for each world including interactive websites, email inboxes, apps, products and print items.

Four audio tracks
Each world has an audio track to play during the experience where you can hear the character talking through what their world is like.

Four reference documents
Documents were created as takeaways that also detailed key information at a macro level in each world.

Workshop outlines
Strategy workshop outline created for execution.

Surveys
Feedback sought from participants after each experience to understand performance and opportunities.